2 reasons you should have a blog on your website (& why you also need cats)

There are millions of blogs out there in cyberspace, answering every question you’ve ever asked and offering advice on parenting, business, food, and most importantly, cats (In 2013, it was estimated that 15{bf336c7f8c6e4f6287fead86e991a7d893466d2f1404832bb033f136371af9f0} of all web traffic related to cats… people like cats apparently). Every business seems to have a blog, and you could be right in asking why. There are two main reasons you might need blogs on your website.

Search Engine Optimisation

Arguably the most important reason to have a blog is for SEO purposes. SEO- Search Engine Optimisation- is when you make your website easier to find when people search for it on search engines like Google. But how can you make this happen?

There are two ways. Paid advertisements (Google Adwords), or organically.

Paying for Google Adwords

Paid advertisements are exactly that- you pay money, and select keywords. When someone searches those keywords, your business will come up in the first section of search results.

Organic traffic

Organic results are what I’m interested in for my customers, and you should be interested too. Establish what your keywords are- what are the search terms people will type into Google if they are looking for your services? For instance, I’m a freelance content writer. So, you can assume that someone looking for my services will search for things like ‘freelance content writer NZ’. Once you have a list of keywords, write content for your website that has these keywords embedded.

There are a number of other things you should do to maximise the SEO success of your website content, but that’s another blog for another day.

Why else should you have blogs on your website?

The other reason you should have blogs on your website, perhaps unsurprisingly, is for your customers. Blogs are an excellent way of showcasing your company and your product. It also builds trust with your customers. A number of blogs, at regular intervals, show that the business is active, healthy, and consistent. Business isn’t about a transaction, it’s about relationships. Building that understanding and relationship with your customer is important.

So you need content, you need it regularly, and you need it to be interesting for your customers to read… And you need photos of cats.

 

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